I note with some disappointment that a few new businesses in my town are called Star City [etc]. When I was growing up, it seemed like every other business was Stone City [etc]. That was, of course, because of the local limestone industry. (We are, for good reason, the self-proclaimed Limestone Capital of the World.) The industry still exists but it is a shadow of its former self, for various reasons. Now businesses seem to be turning to the mascot of our high school for their naming. Is it a big deal? No, but it does represent a fading and forgetting.